December 2010
5 posts
Conversational Capital
Why, as consumers, do we remember some brands more than others? Why is it that some brands, some campaigns, some products hold our attention whilst others pass by unnoticed? Why do we become physically and emotionally attached to certain brands when others gain no response? Why do we adopt certain brands as part of our personal narrative, allow them to represent our character and convey our...
A thought from William Berger...
From time to time, the very essence and meaning of a brand must be re-examined., in the context of a changing world. Everything must be questioned, all assumptions challenged. After which, the brand’s story must be told- with new twists and unexpected turns.
If the story is big enough, important enough, ground-breaking, relevant and powerful enough, then the result will be Positive Disruption!
