WeAreLogik

As one top London agency puts it…”You only need to walk through a busy London street market or a City trading floor to understand that markets are primarily conversations (usually very noisy conversations). We are now, more than ever before, in the age of conversations. Brands talk to consumers, consumers talk to brands, and consumers talk to consumers about brands. Participating in and ideally shaping these conversations is now the chief strategic challenge for successful brands”

While many brands look to achieve buzz, this tactic only adds noise to the marketplace. The brands that will succeed in these conversations are those which focus on developing, and sustaining, truly simplistic and innovative market-changing propositions, great ideas that self-propagate.

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I am Gareth...an aspiring brand strategist and advocate of all things digital, currently working within the digital team at tda (www.tdallp.com) as planning support.

This blog is here to chart my rise through the ranks of marketing and brand strategy.

Enjoy!